Quick answer
Good Energy is the better overall choice if you prioritise green energy, customer service and a competitive fixed tariff. OVO Energy may be the better option if you want a cheaper standard variable tariff or prefer its larger supplier network. For solar households, the better choice depends on the SEG rate you qualify for and whether you need to switch your import supply.
In short:
| If you care most about… | Better choice |
| Overall customer experience | Good Energy |
| Fixed tariff | Good Energy |
| Standard variable tariff | OVO Energy |
| Green energy | Good Energy |
| Solar export | Depends on your eligibility |
| App experience | Good Energy |
| Faster support response | OVO Energy |
Our overall verdict: Good Energy, but OVO can make more sense for customers whose priority is a lower standard variable tariff or particular OVO tariffs/services.
Good Energy vs OVO at a glance
Good Energy vs OVO Energy — key stats compared at a glance before the full breakdown.
| At a glance | Good Energy | OVO Energy |
| Trustpilot | 4.8/5 | 4.7/5 |
| Trustpilot reviews | 14,907 | 293,863* |
| Citizens Advice rank | #6 | #8 |
| Citizens Advice score | 3.49/5 | 3.30/5 |
| Standard variable tariff | £1,911/yr | £1,805/yr |
| Fixed tariff | £1,788/yr | £1,923/yr |
| iOS app | 4.7/5 | 4.6/5 |
| Android app | 4.61/5 | 3.0/5 |
| Renewable electricity | 100% | 11% |
| Highest advertised SEG rate | Up to 25p/kWh* | Up to 20p/kWh* |
If you just want the answer, the table above gives you the key takeaway. But if you want to know why one supplier comes out ahead and whether it is the right choice for you, the comparison below explains the important differences in simple terms.
Tariffs and pricing
Tariffs are one of the biggest differences between Good Energy and OVO. We compare their current variable and fixed deals using the latest available pricing, while also considering the Ofgem price-cap change from October 2026.
Good Energy
- Standard variable: £1,911/year
- 12-month fixed: £1,788/year
- Fixed exit fee: £150
- Best for: Price certainty
OVO Energy
- Standard variable: £1,805/year
- 12-month fixed: £1,923/year
- Fixed exit fee: £100
- Best for: Lower variable-rate cost
Our verdict: Good Energy wins on fixed pricing, while OVO is cheaper on the standard variable tariff. Good Energy’s fixed deal is £135/year cheaper than OVO’s comparable fix, but its exit fee is £50 higher.
Important update: Ofgem has announced that the price cap will rise 4% from 1 October 2026, taking the typical annual level to £1,723 for October–December. The next cap covering January–March 2027 will be announced on 25 November 2026, so we should update this section again when that figure is released.
Sources: Supplier tariffs + Ofgem. Prices should be labelled with the date checked because tariffs can change.
Good Energy and OVO Energy: Tariff Options
Good Energy and OVO Energy offer different approaches to tariff choice — here’s how their options compare.
Good Energy tariffs
Good Energy offers a standard variable tariff and fixed-rate deals for everyday home energy. It also has specialist tariffs for EVs, heat pumps and solar households, including time-of-use and export options.
Good Energy Standard
Variable tariff with no fixed term
Best for: customers who want flexibility
Good Energy Fixed
Fixed-rate tariff with prices locked for the agreed term
Best for: households wanting price certainty
Good Energy EV tariff
Fixed tariff with a cheaper overnight charging period
Best for: electric vehicle drivers
Good Energy Heat Pump tariff
Fixed tariff with cheaper off-peak periods
Best for: homes with a heat pump
Solar Savings
Export tariff paying for surplus solar electricity sent to the grid
Best for: homes with solar panels
OVO Energy tariffs
OVO offers standard variable and fixed tariffs, with some fixed options including extras such as boiler cover. It also provides specialist solutions for EV charging and solar export.
Simpler Energy
Standard variable tariff with no fixed term
Best for: customers who want flexibility
1 Year Fixed
Fixed tariff locking rates for 12 months
Best for: households wanting price certainty
1 Year Fixed + Boiler Cover
2-month fixed tariff with boiler cover
Best for: customers wanting energy and boiler cover together
Charge Anytime
Smart EV charging option with a fixed monthly plan
Best for: electric vehicle drivers
Smart Export Guarantee (SEG)
Export tariff paying for surplus renewable electricity
Best for: homes with solar panels
Our verdict
Good Energy has the stronger range of specialist low-carbon tariffs, particularly for heat-pump and solar households. OVO is particularly competitive for EV owners through Charge Anytime.
Customer Reviews & Satisfaction
Here’s how Good Energy and OVO Energy compare on customer reviews and satisfaction.
Good Energy
Good Energy has a 4.8/5 Trustpilot rating and performs strongly in independent customer research. It scores 69% in Which? and ranks 6th in the latest Citizens Advice table, with a 3.49/5 customer-service score.
OVO Energy
OVO Energy has a 4.7/5 Trustpilot rating from a much larger review base. However, its 61% Which? score and 8th-place Citizens Advice ranking put it behind Good Energy on the independent measures used here.
What Customers Say
Good Energy’s feedback often focuses on helpful support and problem resolution, while OVO also receives positive comments about helpful staff but has more criticism around contacting support and resolving issues. Trustpilot feedback is mixed for both, so the independent survey data gives useful additional context.
Our Verdict on Customer Reviews
Good Energy wins. It scores higher than OVO in both Which? and Citizens Advice, although OVO has the much larger Trustpilot review sample.
Apps Compared
Both suppliers offer apps for managing everyday energy accounts, but their ratings and available features differ across iOS and Android.
Good Energy
Good Energy has the stronger overall app ratings, especially on Android, and its app is designed for everyday account management.
- App Store: 4.7/5 — 7,200+ ratings
- Google Play: 4.6/5 — 2,900+ ratings
- Useful for: checking energy use, managing your account and keeping track of your energy.
OVO Energy
OVO’s app has a much larger user base and offers more detailed energy-management tools, including usage tracking, meter readings, bills, Direct Debit management and Pay As You Go top-ups. It also supports insights from half-hourly smart-meter readings.
- App Store: 4.6/5 — 18,000+ ratings
- Google Play: 3.0/5 — 10,800+ ratings
- Useful for: detailed usage tracking, payments, bills and smart-meter insights.
Our Verdict on Apps
Good Energy wins on app ratings, particularly on Android. However, OVO offers a broader set of account and smart-meter features, so the better choice depends on whether you prioritise rating and simplicity or deeper energy-management tools.
Customer Service and Support
Both suppliers provide weekday phone and email support, but their independent customer-service scores show some clear differences.
Good Energy
Good Energy ranks #6 with a 3.49/5 Citizens Advice score.
- Average call wait: 2 min 2 sec
- Emails answered within 2 days: 79.3%
- Billing accuracy: 96.05% for traditional meters
- Complaints: 10.9 per 10,000 customers
OVO Energy
OVO ranks #8 with a 3.30/5 score.
- Average call wait: 1 min 33 sec
- Emails answered within 2 days: 98.5%
- Webchat response: 6 min 53 sec
- Complaints: 39.5 per 10,000 customers
Our Verdict on Customer Service
Good Energy wins overall for customer service, with the higher Citizens Advice score and substantially fewer complaints. OVO does have an advantage for contact speed, particularly email and phone response times.
Complaints and Performance
Both suppliers publish quarterly complaints data, giving us a useful way to compare complaint levels and how quickly each company resolves them.
Good Energy
Good Energy received 683 complaints per 100,000 customers in Q2 2026. It resolved 66% by the next working day and 93% within eight weeks.
The main complaint areas include billing, Feed-in Tariff issues, payments, metering and customer service. Good Energy says it has been improving its billing checks, online account tools and smart-meter support to address these problems.
OVO Energy
OVO recorded 1,775 complaints per 100,000 customers in Q2 2026, considerably higher than Good Energy. It resolved 63.5% by the next working day and 90.7% within eight weeks.
Its main complaint areas include customer service, payment issues, smart billing and meter readings, debt-related problems and general billing issues.
Our Verdict on Complaints
Good Energy wins on complaints performance. It received substantially fewer complaints per 100,000 customers and had slightly better resolution rates than OVO in Q2 2026.
Green Energy Comparison
Good Energy and OVO take different approaches to renewable energy, so the headline fuel-mix figures do not tell the whole story.
Good Energy
Good Energy supplies 100% renewable electricity, sourced directly from more than 3,300 British generators. Its latest published mix is 55% wind, 27% biogeneration, 9% hydro and 9% solar, with a real-time match between generation and customer demand for 88% of the time.
- Renewable electricity: 100%
- Main sources: Wind, biogeneration, hydro and solar
- Sourcing: Directly from UK renewable generators
- Best for: Customers who want renewable electricity as standard
OVO Energy
OVO’s standard electricity mix is more varied, with the January–March 2026 data showing 11% renewable, 9% nuclear, 74% fossil fuel and 6% other sources. However, OVO also offers a Greener Electricity upgrade that provides 100% renewable electricity backed by Power Purchase Agreements with UK generators.
- Standard renewable mix: 11%
- Greener Electricity: 100% renewable
- Greener Energy cost: £8/month
- Best for: OVO customers who want to add a greener option to their plan
Our Verdict on Green Energy
Good Energy wins for standard green credentials. Its tariffs come with 100% renewable electricity as standard, while OVO requires customers to choose its Greener Electricity option for a 100% renewable supply.
Solar Panels & SEG
If you have solar panels, the export tariff matters because it determines how much you can earn from electricity you send back to the grid. Good Energy and OVO both offer SEG tariffs, but the rates and eligibility rules are different.
Good Energy
Good Energy offers several export options for solar customers:
- Solar Savings: currently 12p/kWh, available to Good Energy supply customers.
- Solar Savings Exclusive: 25p/kWh for 12 months when Good Energy installs your solar panels and battery.
- Smart export: requires a smart meter capable of sending half-hourly readings.
- Battery owners: can qualify for the higher exclusive rate when the qualifying system is installed by Good Energy.
OVO Energy
OVO also has several SEG options, with eligibility depending on who supplies your energy and who installed your solar system:
- Standard SEG: 4p/kWh.
- SEG Beyond Exclusive: 12p/kWh for eligible OVO energy customers.
- SEG Install Exclusive: up to 20p/kWh when OVO installs the qualifying solar and battery system.
- Solar + battery: eligible for OVO’s SEG tariffs, subject to its application requirements.
- Smart meter: required to measure exported electricity.
Our Verdict on Solar & SEG
Good Energy has the edge for eligible solar-and-battery customers, with its current 25p/kWh exclusive export rate higher than OVO’s 20p/kWh maximum. However, OVO offers several SEG routes and can be attractive if you already use OVO or want your solar and battery installed by OVO.
Which Is Better for Different Households?
The better supplier depends on what matters most to your household, from price and green energy to EV charging and solar.
| Best for | Better choice |
| Renewable electricity | Good Energy |
| Solar & battery | Good Energy |
| Heat pump | Good Energy |
| EV charging | Both |
| Tariff choice | OVO Energy |
| Price flexibility | OVO Energy |
| Simple green energy | Good Energy |
| Larger range of energy plans | OVO Energy |
If you want renewable energy
Good Energy is the stronger choice because renewable electricity is central to its tariffs, including its specialist EV and heat-pump plans.
If you own an EV
Both suppliers are worth considering. Good Energy has a dedicated EV tariff, while OVO can add Charge Anytime to eligible variable and fixed tariffs for smart EV charging.
If you have solar panels
Good Energy has the edge, particularly for customers combining solar with a battery and its installation services. OVO also offers SEG tariffs, including rates for customers who have OVO supply or use OVO for installation.
If you want tariff flexibility
OVO Energy wins. Its current range includes a standard variable tariff, 1-year and 2-year fixed options, plus greener and EV-related add-ons.
Our Verdict
Good Energy is the better specialist choice for green, solar and heat-pump households, while OVO is better for customers who want a broader range of mainstream tariffs and flexible add-ons.
Our Verdict
Which should you choose?
| If you care most about… | Choose |
| Renewable electricity | Good Energy |
| Solar and battery | Good Energy |
| Customer service | Good Energy |
| Lower complaint levels | Good Energy |
| EV or heat-pump specialist tariffs | Good Energy |
| Wider mainstream tariff choice | OVO Energy |
| Smart EV charging | OVO Energy |
Our Verdict
Overall winner: Good Energy
Good Energy comes out ahead if your priorities are renewable electricity, customer service, solar, or specialist energy needs. Its current range includes fixed, variable, EV, heat-pump and solar export tariffs, while its customer-service performance also puts it ahead of OVO on several independent measures.
OVO Energy is still a strong alternative for households that want a large mainstream supplier, flexible tariff options and smart EV charging through Charge Anytime. OVO currently offers both fixed and variable plans, with Charge Anytime available alongside eligible tariffs.
Good Energy — Pros & Cons
Pros
- 100% renewable electricity on its tariffs
- Strong customer-service performance
- Specialist EV and heat-pump tariffs
- Strong option for solar and battery households
- 4.8/5 Trustpilot rating
Cons
- May not be the cheapest option for every household
- Some specialist tariffs require a smart meter
- Solar export rates can depend on how your system was installed
OVO Energy — Pros & Cons
Pros
- Wide mainstream tariff range
- Strong smart EV charging options
- Large customer base and review volume
- Useful app and energy-management features
- Fixed and variable options available
Cons
- Lower independent customer-service ranking than Good Energy
- Standard electricity mix is less renewable
- Google Play app rating is considerably weaker than its iOS rating
Bottom line: Choose Good Energy if green credentials and service matter most; choose OVO if you want mainstream tariff flexibility and strong smart-EV features.
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FAQs:
Good Energy vs OVO Energy — your top questions answered.
Is Good Energy or OVO Energy better overall?
Good Energy tends to score higher on customer service, app quality and reviews, while OVO Energy often has a cheaper standard variable tariff and faster phone response times. The right choice depends on whether price or service matters more to you.
Which is cheaper, Good Energy or OVO Energy?
Pricing varies by tariff and region, so there’s no single answer. Fixed and variable rates should be compared individually, as one supplier may lead on fixed deals while the other leads on standard variable pricing.
Which supplier has better customer reviews?
Both suppliers are generally well-reviewed on Trustpilot, but ratings can shift over time. It’s worth checking current review scores and independent rankings like Which? and Citizens Advice before deciding.
Is the Good Energy or OVO Energy app better?
App ratings differ across iOS and Android, so the “better” app depends on which platform you use. Checking current App Store and Google Play scores for both is the most reliable way to compare.
Which supplier answers customer calls faster?
Response times change regularly and are tracked by Citizens Advice. Comparing the latest published call-wait times for both suppliers gives the most accurate picture.
Do Good Energy and OVO Energy charge exit fees?
Standard variable tariffs from most UK suppliers don’t carry exit fees, but fixed tariffs often do. Always check the specific tariff’s terms before switching.
Should I choose Good Energy or OVO Energy?
Choose Good Energy if renewable energy, service quality and app experience are your priorities. Choose OVO Energy if you want a broader range of mainstream tariffs and competitive standard pricing.
Energy Advisor